Once upon a time...

Kiwi was off hunting for awesome local brands. Piggy was busy sniffing out bargains. One day they absolutely sent it around the supermarket corner, crashed trolleys, and instead of arguing, decided to team up. That's how FoodVault was born. Now Kiwi helps you discover great brands, and Piggy makes sure you save a few bucks along the way.

Kiwi and Piggy crash their shopping trolleys and become friends

Why FoodVault

For Members

Discover amazing Kiwi brands, unlock exclusive member savings, and shop directly with confidence. Whether you're buying everyday essentials or discovering something new, FoodVault helps you get more for your money while supporting local businesses.

For Brands

FoodVault helps more people discover your business and sends shoppers directly to your website. Create your free profile, promote your products, control your offers, and connect with customers who are actively looking for brands like yours.

Mark Coulston, founder of FoodVault

Meet the Founder

Hi, I'm Mark Coulston.

Having owned a Four Square (Foodstuffs North Island) and built wholesale distribution across two continents, I've seen the retail game from every angle—from early pitch meetings landing first shelf spots to nationwide rollouts.

If there's one thing I know, it's that building a brand takes serious time and grit. New Zealand is a tough market with tight retail channels, and building a loyal base of everyday supporters is the real foundation of any lasting business.

That's why I built FoodVault: to give Kiwi brands a direct connection to loyal customers, while giving Kiwi families genuine value on the products they love.