Hi, I'm Mark Coulston.
Having owned a Four Square (Foodstuffs North Island) and built wholesale distribution across two continents, I've seen the retail game from every angle—from early pitch meetings landing first shelf spots to nationwide rollouts.
If there's one thing I know, it's that building a brand takes serious time and grit. New Zealand is a tough market with tight retail channels, and building a loyal base of everyday supporters is the real foundation of any lasting business.
That's why I built FoodVault: to give Kiwi brands a direct connection to loyal customers, while giving Kiwi families genuine value on the products they love.